J. Carlos Maya

Chief Creative Strategist

Carlos is a seasoned music supervisor, composer, and sound designer with over 20 years of experience. Throughout his career, he has crafted music for countless campaigns, showcasing his talent for creating memorable melodies and lyrics that resonate with audiences. His work has brought life to commercials for renowned brands like AT&T, Nissan, JCPenney, and Mercedes-Benz, among many others.

When he’s not immersed in music, Carlos indulges in his other great passion: food. You’re just as likely to find him savoring ramen noodles in Brickell, enjoying fresh-made arepas in Doral, or digging into flavorful carnitas in Little Havana.

Fernando Schwartz

Sr. Consultant - Sports and Entertainment

Fernando Schwartz is undeniably one of the most influential sports journalists in Latin America. His illustrious career began in 1974, and by 1978, he had already established himself as a leading sportscaster at Televisa in Mexico. Over the years, he has covered countless World Cups, Olympic Games, boxing matches, and virtually every sport imaginable.

Fernando has interviewed some of the greatest athletes and sports icons in history, including Pelé, Maradona, Mike Tyson, Muhammad Ali, Nadia Comaneci, John McEnroe, Oscar de la Hoya, Pep Guardiola, João Havelange, and José Sulaimán, among many others.

A true authority on Mexican soccer, he is deeply respected by players, league officials, club owners, and fellow journalists alike. A word of advice: don’t challenge him on World Cup trivia—odds are, he’ll win every time.

Jorge “La Chiquis” Amaro

Composer

“La Chiquis” is undeniably an icon in the Mexican rock and pop scene. Throughout his career, he has produced a diverse range of artists, including Maná, Moenia, Fobia, RBD, Natalia Lafourcade, La Lupita, Timbiriche, Panteón Rococó, Las Víctimas del Doctor Cerebro, Pati Cantú, and his own Grammy-nominated band, Jot Dog.

You’ll often spot him enjoying tacos al pastor in La Condesa or seared tuna at Jimmy’z Cafe in Midtown, always savoring the best of both music and cuisine.

Hernan Hecht

Composer

Born in Argentina but raised as a true globetrotter, Hernán is a Grammy Award-winning drummer, composer, and producer. With credits on over 100 albums, he is best known for his work with artists like Ely Guerra, Ximena Sariñana, Natalia Lafourcade, and Lila Downs.

If you ever find yourself in need of a deep dive into the world of rhythm, he’s definitely the person to turn to.

FELIPE BONETTI

Producer / Talent Relations

Felipe Bonetti is a musical mastermind behind the decks and synths, crafting electronic beats that get the crowd moving! In the early ‘90s, he rocked the keyboards with darkwave bands, setting the stage for a career that would take him to some of Mexico's most iconic venues. But that's just the beginning—Felipe also produces and manages official merch for artists like Natalia Lafourcade, Café Tacvba, Aterciopelados, Molotov and Rock en tu Idioma Sinfónico, bringing a piece of the music home to fans worldwide. Nowadays, you can catch him live, mixing electronic and electroacoustic sounds in his ever-evolving projects, each one more epic than the last!

Piro Pendas

Sr. Consultant (Live Shows and Touring)

Piro Pendas is a singer, songwriter, and producer who made history in 1978 by forming Mexico's first punk band, Dangerous Rhythm. Over time, the band evolved its name and style, becoming the legendary Ritmo Peligroso. Since then, Piro has shared the stage with iconic artists like Carlos Santana, Gorillaz, Queens of the Stone Age, Café Tacvba, Charly García, Caifanes, Madness, TV on the Radio, and many more. Joining the elite ranks of performers, he’s one of the few artists in the world to have played in front of a crowd of 300,000.

Today, when he’s not touring with Ritmo Peligroso or Rock en Tu Idioma Sinfónico, Piro resides in Miami, reconnecting with his Cuban roots. You can find him enjoying cortaditos, snacking on empanadas, and lending his expertise to help us navigate the intricate world of live shows and entertainment.

Juan de dios martin

Composer

Born in Spain, Juan de Dios is one of the most prolific producers in Ibero-America today. His extensive experience includes producing for renowned artists such as Amaral, Miguel Bosé, Joaquín Sabina, La Unión, Los Nastys, Camarón, and many more.

By day, you’ll often find him outside a taco truck or jamming with street musicians he encounters along the way, always in tune with the rhythm of life.

Leoncio Lara “Bon”

Composer

“Bon,” as he’s known from his days as the lead singer of the pioneering Mexican rock band Bon y los Enemigos del Silencio, is one of the most prolific music and film composers in Latin America today. His recent work includes scores for feature films like La Leyenda de la Llorona, Don Gato y su Pandilla, AAA: Sin Límites en el Tiempo, and Rudo y Cursi. In the world of advertising, Bon has composed music for major brands such as AT&T, Coca-Cola, Ericsson, Sprite, Televisa, 7-Up, Del Monte, Cemex, Banamex, ScotiaBank, and many more.

Be sure to check out his duet with Aleks Syntek on “Hasta el fin del Mundo”—it’s quite a cool track!

JOSE JAVIER FREIRE

Composer

José Javier, or “JJ” as everyone calls him, is a Puerto Rican-born drummer, composer, and producer. He’s widely known—and let’s be honest, extremely famous—for his work with the multi-Grammy Award-winning Latin-pop band Bacilos.

The term "Tropi-Pop" was coined to describe their unique musical style, heavily influenced by JJ's intricate and distinctive percussive contributions. Outside of the studio, you’ll often find him at funk bars, playing his congas to everything from salsa and electrónica to bomba, plena, and jazz.

Federico Fong

Composer

Mr Fong is what you would call a true Mutt. His blood is a a mix of Jamaican, Panamanian, Chines and Mexican which makes his musical skills very unique. He has recorded and toured with the likes of Caifanes, Jaguares, La Barranca, Fobia, Hip Hop Hoodios and many others. Next time you talk to him ask him about about his experience playing at the Moroccan Royal Palace, I bet you’ll never hear anything like it.

Rafa Payán

Composer

Born in the Dominican Republic, Rafa has been a professional musician since before he was old enough to drive. Over the years, he has toured and recorded with an impressive roster of artists, including Juan Luis Guerra, Rubén Blades, Robi (Draco) Rosa, Marco Antonio Solís, Olga Tañón, Danny Rivera, Gilberto Santa Rosa, Los Hermanos Rosario, Ricardo Montaner, and many more.

In addition to being a masterful guitarist, composer, and arranger, Rafa is the one who ensures we always get the “clave” just right.

JAVIER GARCÍA

Composer

Born in Spain to a Cuban father and an Irish mother, Javier is an inventive and high-energy performer and composer. He has collaborated and recorded with a diverse array of artists, including Nelly Furtado, Ricky Martin, Gustavo Santaolalla, and many more. Ask anyone, and they’ll tell you that “Javi” is the complete artist: composer, arranger, producer, guitarist, and a gifted singer.

Javier is also known for his mastery of a wide range of musical styles, blending rock, hip-hop, ska, calypso, funk, reggae, and tropical rhythms into a unique sound. His positive lyrics complement this fusion, creating a fresh and vibrant musical experience.

Rodrigo Cardenas

Composer

Rodrigo is a Mexican musician, composer, and producer with an impressive international career. He has collaborated with renowned artists such as Ricardo Arjona, Luis Enrique, Ricky Martin, Mijares, and Los Temerarios, among many others. With over 70 albums to his name, Rodrigo’s work has earned him six Latin Grammy nominations.